Introduction to “Kari Kari”
1. Have a Kick-@%$$ Social Media Strategy in Place (3 months)
Social media is a significant traffic source for 78% of travel sites in the UK. That’s what Econsultancy says! I’m going to push us hard in the first three months to start dominating on Facebook, Twitter, Youtube - DiscoverAfrica and OverlandingAfrica TV channels and Flickr. You name it!
(We won’t forget to back this up with a kick-@%$$ content strategy and line-up on the sites).
2. Have F-Commerce Implemented to Accept Bookings in Facebook (6 months)
Have a look at the F-Commerce Ecosphere pic. It’s exciting stuff when you consider that people can now buy and book within Facebook. If we expand our offering there, we have potential to grow faster.
It is hot! What am I talking about. When everyone finds out that there’s no other choice, that they want to book a safari through DiscoverAfrica above any other tour operator, we’ll be hot property. So how do we get there?
I’m thinking PR - but more.
I’m thinking inbound linking - but more.
I’m thinking such a clear communication strategy that we will know exactly what message we need to push and when, in social media, e-newsletters and every avenue that we go down. They will work like cogs in a wheel towards the same aim, making the engine run like a dream and pick up speed.
I’m thinking exciting campaigns that will get people talking like:
I’ve got the experience that you’re looking for. I know how to build a community. I know how to run a content and e-commerce site. I know how to communicate with readers and find more to add to the pot. I know how to drive traffic with video and viral campaigns. I know how to manage a team. And I know a bit more (across usability, mobile, apps, design, dev and Ning) that you didn’t ask for. But the real benefit to you is that you’ve found someone who is truly:
- Nuts about travel
- E-commerce focussed and business minded
I want to take ownership of the sites and build the business up to a new level, as if it was my own. Most importantly, I am excited, and that energy will show through the sites.
One Secret You Didn’t Know About Me
My dream job was to work for Getaway magazine because of my passions for travel and marketing. They are the reason why I went into publishing (and later did a course in travel writing)! I applied for a marketing job at Ramsay and at Touchline. Through my student work and new connections at Getaway (who were ex-Touchline), although they didn’t have a position for me, I got the job at Touchline. My dream may have developed from marketing to e-marketing, but travel remains the same. The reason why you’d have my all is because this job would be the manifestation of my dream.
Cell: 082 385 7757
Digital Marketer, Social Media Fundi, Content and Email Strategist, Search Engine Marketer, Entrepreneur and lover of all things wine, whiskey, water and travel.